BRANDING
PRINT
DIRECTION
DIGITAL STRATEGY
DIRECTION
As the producer of the original ranch dressing, Hidden Valleyu00ae is the go-to choice for ranch lovers. They reached out to BASIC with an appetite to aid discovery within their online community u2013 starting with their website.
We dug deeper into Hidden Valleyu2019s audience, and uncovered a hidden community of passionate ranch fans eager for ways to come together. The u201cranch fandomu201d is exactly what you would picture.They are serious. They are loyal. And they are craving new ways to champion their coveted condiment.
This project aims to provide a platform for diverse voices to be heard and appreciated, fostering a sense of belonging and understanding. We are dedicated to ensuring that our photography project showcases the beauty of diversity and empowers individuals to express their authentic selves with confidence and pride.
